Cookie Policy

This policy describes how cookies are used on opti-w.com. By continuing to browse, you accept our use of cookies in accordance with the preferences you have set.

1. What is a cookie?

A cookie is a small text file placed on your device (computer, tablet, phone) by the sites you visit. It lets us remember your preferences, secure your session and analyze how the site is used.

2. Types of cookies we use

Essential cookies (always active)

Required for the site to function: language memory, security, cookie consent management. These cannot be disabled.

Analytics cookies (Google Analytics 4)

We use Google Analytics 4 to understand how visitors interact with the Site (pages viewed, duration, traffic source). IP addresses are anonymized and data is aggregated. These cookies only load with your consent.

Advertising cookies (Meta Pixel)

We use Meta Pixel (Facebook) to measure the effectiveness of our ad campaigns and show you relevant content on Meta platforms. These cookies only load with your consent.

Google Tag Manager

Google Tag Manager is a tag manager that lets us load the tools above centrally. It does not collect information on its own.

3. Manage your preferences

You may change your choices at any time by clicking "Manage cookies" at the bottom of every page. You may also configure your browser to block or delete cookies; some services may then stop working correctly.

4. Retention

Essential cookies are stored for the session or up to 12 months. Analytics and advertising cookies are stored for a maximum of 13 months, in line with current recommendations.

5. Transfers outside Canada

Google and Meta may process some data outside Canada. These companies have contractual and technical mechanisms in place to ensure an adequate level of protection.